Bright animated images of Vlad on the packaging are associated with the blogger's virtual world — the A4 channel, the audience of which is more than 41 million people. Lava Lava products from the most popular video formats "FLOOR IS LAVA", each episode of which is guaranteed to collect tens of millions of views. It was Lava Lava products that became the inspiration for the name of the new brand. Lava Lava A4 by the famous blogger Vlad A4.